CU Rewards Logo RGB.png

Consumer Reward Expo

24 - 26 May  2019

Sunway Pyramid Convention Centre

Action Plan” in 2001, companies have a much higher level of understanding and practice of e-commerce than before. More than half of the 2,000 corporate chief executives interviewed believe that e-commerce is a business development strategy has been successfully applied to business activities. The survey also found that SMEs that were not interested in e-commerce began to realise the importance of e-commerce to business development and starting to invest in e-commerce.


In Malaysia, the e-commerce transaction model is about to become the mainstream model, and the market’s potential for the development of e-commerce is unlimited because the potential consumer's development speed is amazing, breaking through the limitations of traditional transactions in time and space through its concealment, virtual and borderless features. In 2015, Malaysia's e-commerce market was estimated at $1 billion, accounting for about 1.1% of the country's total retail sales. In the next decade, the online shopping market in Malaysia is expected to grow eightfold,reaching 8 billion US dollars. There is no other market that has such a high growth rate in today’s world except for the e-commerce market. Therefore, the prospects of the market are extremely impressive.


In recent years, Malaysia's traditional industries have slowed down in foreign trade, and cross-border e-commerce business has maintained a rapid growth trend, but there are also some inadequacies. To promote the development of cross-border e-commerce in Malaysia, the government should improve relevant policies and systems, provide infrastructure to create an integrated cross-border e-commerce process and nurture the talents as well. Therefore, we have the confidence and the understanding of market demand, which allows us to provide high-quality services that in line with consumer habits, build brand competitiveness, strengthening corporate cooperation and expand the global marke

strategy and the micro level of corporate development strategy. At the micro level, e-commerce is regarded as a highly valued corporate development strategy in

developed countries in Europe and America. According to a survey conducted by Accenture——a world-renowned consulting firm——to the European Commission’s “Electronic Europe t share.

E-commerce is not just a concept of business development. Its development also exists at the macro level of national economic

Consumer Reward Expo

The Consumer Rewards Expo is a large-scale expo that combines local and overseas merchants to promote e-commerce. With the rapid development and popularized of new information technologies such as the Internet, Internet of Things, cloud computing, big data, VR/AR, artificial intelligence etc…...International trade will also have different forms of trade. Cross-Border e-commerce services will also become more and more convenient and efficient. At the same time, the bank credit system that relies on traditional international trade will gradually migrate to the credit system relying on the e-commerce platform.

Therefore, the Union Cloud Pacific Chamber of Commerce uses cross-border e-commerce to actively promote global SMEs enterprises and even individuals to participate in international trade, which also further the development of inclusive trade, so that the majority of SMEs enterprises and individuals able to enjoy goods and services at international level. They can easily sell goods and services through cross-border e-commerce as well. To achieve the goal, the long-established set of international trade rules and government regulatory systems around large enterprises and multinational corporations need to be adjusted to meet the needs of this inclusive trade era.

The 4 elements of Consumer Rewards Expo:

The pioneer who constantly thinking about the right business model that suits our era today.

Dare to think out of the box and break the traditional way of doing business.

Promote the idea of “Consumption Rewards”, an innovative model which emphasizes on resources sharing between consumer and merchant.

Spend what ought to be spent and earn what has been out of reach thus far. We are all winner under the Cloud Union Global Business System.


Actively promote the e-commercialised of traditional enterprises and promote a shared, win-win Internet economic eco-system


  •  Promote the transformation of traditional enterprises into e-commerce through Cloud Union Global Business System

  • Instilling an innovative business model oriented by “consumer” and “consumer rewards”, breaking through the traditional “consumer-merchant” dualistic thinking

  • Actively promote the forward-looking, disruptive, viability & sustainability of “consumer rewards” model.

  • Promote and encourage traditional enterprises to develop online-offline e-commerce.

  • An occasion and platform for traditional enterprises and e-commerce to communicate and expand their network. 

Consumption Rewards

-Consumer Rewards Expo is the first large-scale exhibition to promote the consumption rewards model, which integrate learning, experience, actual sales, and electronic technology.

Malaysia's booming e-commerce consumer market

- The popularity of the Internet has increased. The range and frequency of Internet usage have also risen, which drive to booming e-commerce. With the Malaysia government's efforts to increase the speed of the Internet, Malaysia e-commerce and online consumption are rising steadily, and full of potential.

Grand exhibition, Great supportive activities

-The first Consumer Rewards Expo brought together about 500 exhibitors from the Asia Pacific region. The organiser will also run a number of sharing sessions, study sessions, and different event activities packages.

Media coverage

-Through the pre-event coverage, ongoing concentration event publicity, and the post-event coverage, the exhibition will be more widely spread, the results will be more prominent, the highlights will be more diverse, and the impact will be more profound. At the same time, exhibitors can get more and more attention from the participants which lead to new business opportunities.

Venue- Sunway Pyramid Convention Centre
The Sunway Pyramid Convention Centre (SPCC) is one of the leading conference centers in Malaysia. The broad and dynamic layout of the Sunway Pyramid Convention Center allows us to freely create and host all types of events in any sizes and provide a one-stop solution. The Sunway Pyramid Convention Center is set against the backdrop of the iconic resort city, combined with state-of-the-art facilities, expertise and five-star hospitality, offering a range of flexible spaces with many features and customizable options.

  • 30,000 visitors over the weekends.


  • 35 minutes from Kuala Lumpur International Airport and 25 minutes from Kuala Lumpur city centre


  • Accessible via major highways and expressways, as well as public transportation networks. Guests may arrive directly at the foyer via a dedicated ramp from the New Pantai Expressway (NPE)


  • Located on the upper floors of Sunway Pyramid Shopping Mall (CP3 & CP4) – directly linked to Sunway Resort Hotel & Spa via an air-conditioned link bridge, and to Sunway Pyramid Hotel and Sunway Clio Hotel through the shopping mall.


Copyright © 2018 Union Rewards