CU Rewards is committed to the provision of a systematic service platform for both consumers and merchants, a platform which integrates e-commerce and consumption diversion through a revolutionary rebate scheme to reward both the buyers and the sellers.

In this innovative business model, merchants contribute a part of the sales cost as platform service fee for using the extensive customer base, a part of which is then given back to the buyers as a cashback, thereby attracting more member consumers. It is a tripartite win/win scenario for all parties concerned.

Our Vision

Let consumers and merchants benefit from “Consumption Refund System”. Create a green, shared, and win-win economic development future.

Our Core Value

CU Rewards believes in benefiting the people through a giving culture. Our ‘Consumption Refund’ scheme is doing just that. Regardless of gender, race, nationality, belief or age, everybody, be they consumers or merchants, shall benefit equally, an act of people-oriented devotion to boost economic sharing and consumption capital.

Our Mission

Become a creator of innovative business models. Create a brand new, cross-border "Consumption Refund System" business model across all industries.

Code of Behaviour

Appreciation, sharing, solidarity, love, and dedication!